I’m Rizwan Choudhry, a Digital Content Creator and Senior Graphic Designer with over 10 years of experience creating bold visual experiences across print, digital, web, branding, motion, and multimedia. My work combines strong design thinking with modern storytelling, helping brands, organisations, and campaigns connect with people through impactful visuals and engaging creative direction.

Currently working at One YMCA, I lead video production, website management, UX improvements, and creative campaigns across multiple digital platforms. From custom WordPress design and HTML/CSS development to branding, recruitment marketing, motion graphics, and social campaigns, I thrive on building creative that feels modern, meaningful, and visually unforgettable.

My style is heavily influenced by culture, fashion, music, and street aesthetics. I’ve always been drawn to the energy of hip hop, graffiti, editorial design, and iconic brands like Nike, Air Jordan, Paul Smith, and Hugo Boss, influences that naturally shape the way I approach layout, typography, colour, and visual identity. I believe design should feel clean and refined, while still carrying attitude, personality, and emotion.

Outside of design, creativity continues into everything I do. I love travelling and experiencing different cultures, architecture, and environments that inspire new ideas and visual perspectives. I create custom trainer designs, produce digital artwork and prints, and have a strong passion for modern art and visual experimentation. Recently, I’ve also developed a growing obsession with racket sports, constantly pushing myself to improve and compete, something that reflects my wider mindset towards creativity, growth, and discipline.

For me, design is more than aesthetics. It’s about creating work that people remember. Whether it’s a website, campaign, poster, brand identity, motion piece, or digital experience, my focus is always the same, creating visuals that stand out, tell a story, and leave a lasting impression.