Our work speaks for itself.Take a look at a selection of my projects, crafted with care and designed to make an impact. Each one tells a story of creativity, collaboration, and results.
This website redesign was developed as part of a wider evolution of the Oaklands College brand, moving away from the previous light blue colour palette towards a richer green tone inspired by the heritage of the college and the surrounding St Albans landscape. The updated colour direction was chosen to create a calmer, more grounded and contemporary experience while helping to establish a stronger and more distinctive visual identity across the digital platform. A key focus of the redesign was usability and accessibility. With a large volume of content and information across the website, the new layout and user experience were designed to help visitors navigate the platform more intuitively and quickly find the information most relevant to them. Cleaner page structures, improved visual hierarchy, simplified navigation and more engaging content sections were introduced to create a smoother and more user friendly experience for prospective students, parents and staff. The overall design approach combined modern digital styling with a more editorial and refined aesthetic, creating a website experience that felt both contemporary and connected to the college’s heritage, community and future direction.
This brochure collection was created for the Oaklands Wolves Academies to introduce a more refined, premium and professional visual direction that elevated the perception of the academies across both print and digital platforms. Moving away from the brighter and more colourful style used previously, the new approach focused on a darker, more cinematic aesthetic that felt ambitious, competitive and performance driven. The design system was developed to position the academies alongside professional sporting brands, helping to strengthen recruitment, improve brand consistency and create a stronger identity for each sporting pathway. Minimal colour palettes, dramatic imagery, refined typography and spacious layouts were used to create a more sophisticated visual language while still maintaining a strong connection to the Oaklands Wolves identity. Each brochure was designed to feel part of a premium collection, giving the academies a more aspirational and elite presence that better reflected the professionalism, ambition and high performance environment of the programmes.
These leaflet designs were created as part of the previous Oaklands College brand identity and formed a large scale campaign promoting a wide range of courses and opportunities across the college. The aim of the project was to create a bold and engaging visual style that would appeal to prospective students while maintaining consistency across every department. Each leaflet was designed with its own distinct colour palette, imagery and subject focus, allowing individual course areas to stand out whilst still feeling connected as part of a unified campaign. Strong typography, energetic layouts and clear calls to action were used throughout to create promotional material that was eye catching, informative and accessible across both print and digital formats. This project also represents an important stage in the evolution of the Oaklands College visual identity before the transition into the newer brand direction.
The “Swap, Don’t Drop” campaign was created to encourage students who may have been struggling with their current course choice to explore alternative pathways rather than leave education altogether. The aim was to create a supportive and approachable campaign that reassured students that changing direction was a positive step, while reinforcing the message that help and guidance were available throughout their journey. Visually, the campaign was designed to be bold, eye catching and instantly recognisable across both print and digital platforms. Using strong geometric layouts, high contrast typography and a warm, modern colour palette, the designs were created to stand out within busy college environments and social media feeds. The photography and graphic treatment were intentionally stylised to feel fresh, youthful and energetic, helping the campaign connect more directly with students. The project also aligned closely with the college’s evolving brand direction, moving away from older, more traditional layouts into a cleaner and more contemporary visual identity. The campaign balanced playful creativity with a structured design system, ensuring consistency across banners, digital screens, social media assets and printed materials while still feeling engaging and dynamic.